CUSTARD FACTORY | digbeth, birminghaM | CFNX LLP
The Custard Factory in Birmingham represents a powerful and diverse collection of creative and digital businesses, independent retailers and event venues. An exemplar of urban regeneration today; the once abandoned Birds Custard Factory has been transformed into workspace for over 400 individual businesses, the single largest cluster of tech, digital and creative SMEs outside of London.
The TIME + SPACE Co. devised a brand new estate masterplan to further develop the 16 acre estate, including 750,000 sq ft of operational buildings, into a world-class work, live, play destination which would reinforce its reputation as being the home of the creative industries in the Midlands.
Other asset management services we employed included estate management of a publicly accessible 40,000 sq ft retail destination and programming regular events into the surrounding public realm spaces in order to drive footfall to the development. These included art and street food festivals, seasonal fairs and vintage markets and pop-ups.
Comprehensive sales and marketing initiatives subsequently secured lettings to tenants Gensler the global architectural firm and Codemasters the world renowned computer gaming developer prior to then over seeing the renovation projects to their specification before moving into the complex.