Custard Factory appoints first managing director

Founder of Wimbledon Film and TV Studios named new chief at Digbeth creative hub with remit to drive expansion of the estate. 

Piers has built his career in the digital media and creative industries. He will work alongside owner Lucan Gray and take responsibility for driving growth and expansion plans for the estate in Birmingham.

The Custard Factory and Fazeley Studios provide space for around 2,000 workers, predominantly in the digital and creative sectors.

As well as working to raise the profile of the Custard Factory and Fazeley Studios, Piers manages the estate day-to-day and is overseeing and programme of improvement works, which is already under way.

Lucan Gray added: “Piers is uniquely well qualified to manage the business, with a strong personal entrepreneurial track record and coming from a media and property background. This is the beginning of an exciting new phase for us. We are looking forward to what lies ahead with a great sense of anticipation.”